About Us

Silk Tree Consulting is a one stop solution provider enables the success of your cross-border business. It is founded by three entrepreneurs with a similar vision: to help businesses succeeding in Holland and China. Thus Silk Tree Consulting is unique in combining their deep rooted Chinese-Dutch-global background, various experience and focused specializations to support your business overseas expansion, from strategical vision to operational execution. Silk Tree Consulting has developed a unique “Silk Tree Approach” which can help Chinese and Dutch enterprises to map their ambition in Holland and China. Currently Silk Tree Consulting has the head office in Amsterdam, and has founded the first Chinese subsidiary office in Shenzhen.

Our Team

Yishi Huang

Yishi Huang

COO

Experienced professional in International business development, cross-culture communication, branding and PR.

Chaw-Ming Lee

Chaw-Ming Lee

CFO

Experienced professional in finance, tax, governance and small businesses.

Phu Bui

Phu Bui

CEO

Experienced professional in governance, management and operations of corporate clients.

Jingyi Liu

Jingyi Liu

General Manager Silk Tree Consulting China

Linjie Li

Linjie Li

Project Executive

Jasmine Chang

Jasmine Chang

Strategic HRM and headhunting partner

Our Tree

In Latin, the name of a silk tree is ´Albizia Julibrissin´. In Chinese it is ´合欢树´ and it means ´tree of joint happiness´. It is a tree that is originated from China. It is famous for being successfully transplanted in western environment by using well strategized localization approaches. A strong tree, that is distinctive from other trees.

Our Consult

Silk Tree Consulting reflects a tree that has followed the silk road. A tree that came to the west, evolved to its new surroundings and continued growing. It is this origin and successful localization adaptivity our company is named after. Creating a tight connection between China and the Western world, pushing a vital business development that generates concrete results for investors. This is what Silk Tree Consulting positioned for.

Our Vision

Silk Tree Consulting is founded by three entrepreneurs with a similar vision: to help businesses succeeding in Holland and China. Thus Silk Tree Consulting is unique in combining their deep rooted Chinese-Dutch-global background, various experience and focused specializations to support your business overseas expansion. From strategical vision to operational execution.

Silk Tree Approach

Silk Tree Consulting has developed a unique “Silk Tree Approach” which can help Chinese and Dutch enterprises to map their ambition in Holland and China. The image below gives an impression of the aproach.

tree

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