Yishi Huang is a passionate business bridging partner, an experienced professional specialized in cross-cultural communications and international business development. She is an empowered woman with dedication, well developed interpersonal skills and power of influence.

Originated from the Hunan region of China, Yishi has herited the spirit of determination and hands on mentality. She came to the Netherlands eleven years ago to improve her core strengths. She followed International Communications Management in The Hague University and Universidad Complutense Madrid. Due to experience, growth, excelling, Yishi has turned to a confident professional.

She succeeded in helping international companies in their internal communication and cross-border business development towards China. Yishi has found her place in the challenging cross-culture environment.

Yishi’s specialties are market research, channel development, cross-culture communication, sales, marketing, internal training, project management and operation. She has a good understanding of the business cultures in China and Europe. With her open personality she is a pleasant business partner for clients who want to enter the Chinese and Dutch market in a clear and no-nonsense way.